The OpenCourse e-mail marketing solution will help you reach customers and increase your revenue opportunities. Your staff will be able to create, deliver, and track professionally designed e-mail campaigns for targeted groups and individuals.



The e-mail marketing system wizard takes you step by step through the process of creating e-mail messages from selecting a layout to inserting final details.

Built-in software tools allow you to: Design branded e-mail messages. Your messages can include approved corporate content, including company logos, images, and graphics. Customize e-mail presentation using a variety of fonts, colors, and borders that draw attention to your message. Create links within the e-mail message that drive traffic and responses to your website. Manage centrally or locally. Because your entire company is working within a single system, you can manage e-mail campaigns from the corporate office, or you can hand off responsibility to individual properties. Everything is stored in a central location that can be accessed company-wide. The corporate office can maintain control of approved content using the system's content locking features.

Delivering e-mails to your customers will be easier than ever. List management tools enable you to upload and maintain customer lists in one place. You can send HTML, multi-part, or text messages with the click of a button. And because messages are personalized, your customer always knows who the sender is.

Several features help to minimize the possibility of your messages being wrongly labeled as unsolicited e-mails. These include:

• Content Detective . This tool helps you ensure that permission-based e-mails are not wrongly labeled as spam due to content filtering.
  
• List Detective . This tool validates list integrity to ensure that e-mail is always sent to valid addresses.
  
• Domain Monitoring . This feature manages the number of connections opened for each ISP domain at any one time. This ensures that e-mails are delivered at a maximum rate without triggering volume filters at large ISPs such as AOL or Yahoo.
  
• ISP Agreements . Our system has white list status with key ISPs, anti-spam organizations, and others to ensure that e-mails reach your intended audience without filtering.
  
• Abuse Desk Management . A team of e-mail delivery experts responds to any spam complaints. If necessary, we follow up to ensure that appropriate permission-based name capture policies and procedures are in place.
  
• SMTP Log Review . This feature monitors delivery rates and searches for any delivery problems. The software parses and reviews all e-mail logs produced by our delivery engine to look for any messages from remote servers that may indicate problems.

Tracking your e-mail messages becomes a simple task when done in real time. You can view results online, immediately after sending your e-mail. You can also:

• Produce tracking reports , including e-mails sent, undeliverables, unsubscribes, e-mail opens and click-throughs.
  
• Track user response to individual links, forwards, and new subscribers.
  
• Download customer lists by action taken (such as open or click), and then export the results to other software for additional analysis.